For the
last three years, OCD has worked on the Something Worth Giving (SWG) project,
an interdisciplinary effort to promote effective
techniques in communication and design to Pittsburgh non-profits.
Following the project’s success, we launched a new one year project known as
the Communication Alliance.
Using the feedback we gathered from SWG, we learned about the needs and challenges facing Pittsburgh
non-profits and formulated the Communication Alliance to address these issues
with effective communication. Our strategy is to promote collaboration rather than competition among those working on
behalf of the same populations and
similar issues. Consistent messaging across
organizations can act as a catalyst to increase awareness, interest, and
to further the overall cause.
The Communication Alliance will continue to engage the
Pittsburgh community by improving and expanding non-profit organizations’ capacity to apply research-based communication and
engagement. Our aim is to create a sustainable model that will continue to help
our partner non-profits grow their communication skills through training,
capacity building, networking, and a
fee-for-service model for communication technical assistance.
With
the completion of the original goals of Something Worth Giving, the
Communication Alliance will build on that success by:
n Fostering networks between organizations and support consistent and
ongoing communication on similar issues.
n Creating a sustainable
model for offering individualized, or issue-specific, technical assistance.
n Continuing to draw on
additional outside expertise in successful communication and child development through guest speakers and
in-person trainings.
n Offering communication
resources to partner organizations and educate on
the use of science-based communication strategies to continue to build
communication capacity within organizations.
In
order to achieve these new goals, we will offer:
·
A network of
nonprofit partners that will likely take the form
of an online social media group where ideas and questions can be easily shared
and responded to in real time.
·
Professional
development opportunities focusing on
communication best practices through low cost hands-on workshops and lecture
series.
·
Additional
resources such as e-newsletters and email
blasts to help partners stay engaged.
·
Communication
technical assistance to individual organizations or
collaborative groups addressing similar issues.
If you are interested in joining
the Communication Alliance or want to learn more, please contact Stephanie McCarthy at: communicationalliance@pitt.edu